Interzoo 2024 was, without a doubt, one of the most exciting and eagerly awaited events of the year in the pet care and accessories industry. This international event, held in Nuremberg (Germany) from 7 to 10 May 2024, brought together thousands of exhibitors and visitors from all over the world, all sharing one common goal: to discover the latest trends, innovative products and advances in the pet products sector.
This year, we took part with a stand designed especially for the occasion, reflecting the dynamism, modernity and refined choice of materials that define us, and we unveiled several new products that were the result of months of work.
Our Brott stand: a meeting point for #doglovers
The design and presentation of our stand at Interzoo 2024 were key to the success of our participation. We worked hard to create a welcoming, visually striking space where visitors could explore and experience our products up close. The attention to detail in the layout and decor reflected our dedication to quality and design.
The response from attendees was extremely positive. Many praised not only our products, but also the way they were presented and the fact that they're made in our own workshop. Brott became a meeting point for industry professionals, who were able to discover our innovations first-hand, get to know the brand and exchange ideas.
Introducing ESSENCE: Innovation and sustainability
We introduced a new range of walking accessories that's a true ode to innovation and sustainability. It's been a major undertaking, as we've spent a long time working to find just the right material for the job. First and foremost, we craft dog collars — and then we bring in our creativity and design to make them elegant, with a style all their own.
ESSENCE is more than just a walking accessory; it's a statement of our commitment to the environment and to sustainability. ESSENCE dog collars are made from 100% recycled faux leather, meaning they're not only an ethical, cruelty-free choice, but they also help reduce waste and environmental impact.
Beyond their innovative material, ESSENCE collars stand out for their matte gold hardware, which lends them a touch of elegance and sophistication. This new premium range was extremely well received by visitors, who appreciated both its design and its eco-friendly philosophy.
New Spring-Summer/24 collection
This year, we also gave a sneak peek of summer with the new Spring-Summer/24 collection, a product line that reflects our passion for design and fashion. Every print in this collection is designed in-house and made with recycled fabrics, reaffirming our commitment to the environment without sacrificing style or quality.
The Spring-Summer/24 collection will make our four-legged friends look and feel amazing on their summer walks. The whole collection evokes that sweet moment of biting into a piece of summer fruit. From collars and leads to accessories that combine function with design, this collection has captured the attention and interest of everyone who visited us.
ROUND BED VELVET dog beds
Another key launch at the fair was our new ROUND BED dog beds in a velvet finish, now available with a water-repellent fabric coating. These dog beds are a haven of comfort thanks to their soft fabric, as well as a decorative touch for any home. Made with recycled filling from human mattress production offcuts, they hold their shape over time while helping to recover waste materials and do their bit for sustainability.
Visitors to Interzoo 2024 were impressed by the quality and design of our new beds. The combination of comfort and style, together with our sustainable approach, made these beds one of the most talked-about and admired products on our stand.
Our experience at Interzoo 2024 was, without a doubt, a great success. Not only did we have the chance to showcase our latest innovations, but we were also able to connect with other industry professionals, learn from their experiences and receive valuable feedback on our products.
We'd like to thank everyone who visited us and shared their enthusiasm and support. Your feedback is invaluable to us and inspires us to keep innovating and improving.
Because at Brott Barcelona: We dress attitudes, not pets! ❤